icouldbeyourbuddyback: benppollack: JC Penney’s new ad for Father’s Day “First Pals: What makes Dad so cool? He’s the swim coach, tent maker, best friend, bike fixer and hug giver—all rolled into one. Or two.” The text at the bottom reads: “Real-life dads, Todd Koch and Cooper Smith with their children Claire and Mason.
Advertising: You’re doing it right.
God, this is beautiful!
